Here's some tools & resources to help you market your brand and develop a strategy to capture attention, get you brand written about, and leverage your resources. Share with us in the comment thread any additional insights and stories of marketing wins or failures which we can learn from (in addition to any other articles or tools which you've found helpful).
From Donald Miller's How to Build a Story Brand:
"We MUST communicate about how we help our customers SURVIVE and THRIVE, and we want to do this such a simple and clear way, that they don't have to burn any calories to understand."
The external problem exists as a manifestation of an internal problem. Brands tend to sell people solutions to external problems but people tend to buy to solve solutions to internal problems.
https://marketingexamples.com — gallery of real-world marketing examples
https://marketerhire.com — hire an expert marketer
https://phantombuster.com/ — Ready-made cloud APIs that boost your marketing
https://notifierforreddit.com — Keyword Notifier for Reddit
https://my.fastbuild.app — Build your Landing page and ads & start getting clients in 3 minutes
https://instapage.com/lp/ad-to-page-personalization — Deliver personalized post-click landing page experiences for every audience
https://www.aidem.network/ — Launch your product to thousands of
people with one click
VoilaNorbert — Find an influencer's email if you can't find a way to contact them via a contact form or find it on their facebook page under 'about'
http://www.mailjoy.com/local-direct-mail.html — Market your product or service locally with mail
how to write a great pitch on HARO: http://www.bthinkforward.com/haro/
http://marketingstack.io/ -- A curated directory of marketing resources & tools
https://www.marketfox.io — Next generation marketing automation to convert more visitors into customers with machine learning and automated marketing campaigns
https://www.instaaa.com/— AI powered media outreach
http://pingroupie.com/ — Find Pinterest Boards to Collaborate with
https://stargazer.co/search-engine/ — Search over to 2M+ YouTubers by refined metrics
https://intellifluence.com/ — The simplest way to get quality reviews and increase sales.
http://www.tapit.to/ — Find, License and Display authentic content created by your loyal customers
https://awario.com/ — alerts when your business is mentioned
https://explainers.world/ —explainer vids examples for inspiration