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SEO to Rank Your eCommerce Shop in Google

October 17, 2020
TJ Zastrow

Let's have a convo around web traffic. What changes have you made in your brand which have moved the needle to get you more visits to your site/shop?

Perhaps you've never even tracked the numbers or done any search engine optimization (SEO) Now is a good time to start. How can we optimize our sites to get the most traffic for the least amount of money spent? I created Mezzolio for this purpose... to get makers more traffic & followers with less effort on their part. Hopefully as people share it and link to it more, it will do just that. But in addition, I wanted to give you some more stuff to try that you might not have considered.

Here's some articles & tools I've compiled which ought to help you track and boost traffic. Keep in mind these things take time usually, but what's exciting is when you can see the impact of your efforts grow your exposure! Conversion to sales, however, is a whole other animal which we can talk about in a separate topic thread.

Share your tactics & takeaways below, and let us know what has and hasn't worked for you!

Disclaimer:  While the advice given in the articles below is very sound, and is not "black hat or grey hat" (the sort of tactics you'd otherwise want to steer clear of), I haven't personally tried all these tools.

Also, its easy to get overwhelmed by all the potential stuff you could be doing to boost traffic. Just implement what you want to try like a sampler platter. You don't have to do it all!

5 Golden Rules for SEO in 2016 by Jeff Rum

2 articles by Brian Dean: Founder of Backlinko

how I doubled my site's organic traffic in 2 weeks.

how to find the best SEO tools online (including my personal favorites).

Neil Patel speaks about SEO optimization for Ecommerce on this episode of 'My Wife Quit Her Job' — Neil is the founder of many multi million dollar companies like Crazy Egg, Hello Bar and Kissmetrics. He’s helped tons of companies like Amazon, NBC, HP etc.. Grow their revenue.

Glen Allsopp of viperchill.com shares techniques on this podcast episode of MWQHJ

https://neilpatel.com/backlinks/ — Find out who links to you and your competition with a free backlink checker


Keyword research google search scraper on Apify

https://seodub.com/ — AI powered SEO assistant… plans your SEO for you

https://neilpatel.com/ubersuggest/?oct18 — Neil Patel's keyword suggester

https://contentfly.co/ — Hire a professional writer for just 250/mo.

https://www.semrush.com/swa/ — SEO Writing Assistant tool

Google's Getting Started Guide

https://moz.com/blog/ranking-factors-2015 — still relevant as of 2019 as far as Moz's tests can tell

https://moz.com/blog/local-search-ranking-factors-2015 — still relevant as of 2019 as far as Moz's tests can tell

IM Place Syndicator — software to rank videos in Youtube

How to build resource pages that drive traffic


4 SEO Strategies That You’d Think Were Black Hat, But Aren’t


6 Amazing Tools to Estimate Your SEO Potential


Auditing your site




How to build backlinks when you have a brand new site and no money by Neil Patel

Investigate a site's traffic via one of these sites:





18 SEO Myths

https://keeplink.io/ — Share third party content with your CTA on top of it

PaveAi - helps you better gain insights from your google analytics traffic using A.I.

Saijo George's Compendium of Best SEO/Marketing  resources

TJ Zastrow


I'm a husband / artist / photographer / designer & startup nerd. I love to travel, disc golf, eat sushi, and hang with my wife and friends. I'm a podcast junkie, I love deep discussions, and curating playlists. Big ideas are my jam! The more disruptive the better.

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